The genesis of a new collection takes up to two years from the initial concepts and drafts to the launching.įREYWILLE jewellery and accessories are created with an unmistakable profile, each of them being unique in its design yet still belonging most decidedly to the same stylistic family.Several collections take up immaterial and philosophical values, while others take inspiration from art-historical themes ranging from Greco-Roman art to contemporary art. Whether independently drawn collections or homage collections of world-renowned artists – each detail is the result of passionate design and careful research. Each new collection is preceeded by continuous inspiration and original research in art history. The key person in the creation of this new design,Simone Grünberger-Wille, remains a central figure in FREYWILLE’sdaily business.FREYWILLE is 100% privately owned and currently operates more than 100 boutiques worldwide with more than 550 employees in 35 countries covering four continents.Īrtistic design is the focus of every piece of FREYWILLE jewellery.
The original FREYWILLE style – a brand new style of enamel ornamentation and high quality fire enameling techniques – was created in the 1980’s by a team of young designers, goldsmiths and experts of fine enamelling. Expressed in jewellery, the design of Swan Lake demonstrates “the mysterious and tempting nature of ballet”, Frey Wille said, combining the passion, grace and vitality of the ballet dancer with harmonic colours and vivid motifs.FREYWILLE creates artistic precious fire enamel jewellery.Ī very limited production in a manufactory at the original address in the centre of Vienna, where the company was founded in 1951, guarantees the highest quality standards in design and fabrication. Swan Lake, set to Tchaikovsky’s first ballet score, was the first of the Russian composer’s “˜Big Three’ which also included The Nutcracker and The Sleeping Beauty. Sergei Diaghilev’s ballet company, Ballets Russes, similarly raised the profile of Russian ballet by making a high impact on European fashion in the late 19th century. Marius Petipa, considered one of the most influential ballet masters and choreographers of all time, was credited for bringing Russian ballet to the world stage at a time when Europe’s interest in the art was beginning to fade. The company added that the history of Russian ballet, with its rises and falls, is closely tied and similar to the evolution of Europe from the 17th through to the 19th century. Swan Lake is a tribute to Russian ballet not just as a form of artistic expression, but as “a dignified symbol of cultural life and heritage”, Frey Wille said.
Golden Kalinka is a modern interpretation of the traditional Russian handicraft Khokhloma This traditional theme is given a modern interpretation for Golden Kalinka, which features a rich colour palette that is said to convey both energy and passion. The Khokhloma handicraft traditionally involves pieces of wood being decorated with vivid flower and berry patterns in red and gold colours against a black background.
Golden Kalinka represents the love of nature, often expressed in Russian decorative art, namely “˜Khokhloma’. “Matryoshka dolls are a pure symbol of femininity crystallised in the eternal renewal placing matryoshkas onto a decorative surface of precious jewellery is the tribute to endless and conscious femininity,” it added. One coming out of another, they form a true Russian eternity and vital connection between the generations. The company explained the symbolism of the doll: “Externally it appears as a beautiful Russian woman in a miniature replica internally it represents important values of the Russian soul: family, heritage, continuity. My Matryoshka draws inspiration from Russian matryoshka dolls